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Concord Pro installing window film as an add-on service in a customer's home.

Add-On Service: How Window Film Installation Can Boost Your Business Revenue

In the ever-evolving world of home services, professionals are constantly on the lookout for avenues to diversify their offerings and, in turn, increase their revenue streams. For those in the realms of painting, window washing, or general contracting, one such lucrative option is the installation of residential window films. Here’s how delving into this add-on service can give your business a noticeable boost:

1. Catering to a Growing Market Demand

With homeowners becoming increasingly aware of the multifaceted benefits of window films – from energy savings and UV protection to enhanced privacy and interior aesthetics – the demand for professional installation services is on the rise. By adding this to your portfolio, you position your business to tap into this burgeoning market.

2. Increased Job Value

While primary services like painting or window washing have their set market rates, adding window film installation can increase the overall value of a job. For example, after washing a set of windows, offering a solar control or privacy film can add significant value to the initial service quotation.

3. Package Deals Attract More Customers

Everyone loves a package deal. By bundling window film installation with other services, you can provide a comprehensive solution to homeowners. This not only makes the proposition more attractive but can often make logistical sense for homeowners, reducing the number of appointments and disruptions to their schedule.

4. Improved Customer Retention

When you offer more services, especially those that align closely with your primary business, clients are more likely to return for additional work. If a homeowner hires you for a painting job and is satisfied with the additional window film service, the chances of them coming back – whether for a touch-up, a new paint job, or another film installation – are significantly higher.

5. Word-of-Mouth Referrals

A satisfied customer is the best advertisement. When you exceed expectations by offering additional services like window film installation, clients are more likely to recommend you to friends and family. This word-of-mouth marketing, while seemingly intangible, can have a profound impact on business growth.

6. Competitive Edge in the Market

While many businesses might offer painting, window washing, or contracting services, fewer might offer the added value of window film installation. This gives your business a distinct edge, differentiating you from competitors and making your services more desirable.

7. Streamlined Operations

Training your team to install window films can be a smooth process, especially when they already have experience in related fields. This means you won’t need to hire a separate team or invest heavily in training, streamlining operations and costs.


Diversification is an important component of sustained business growth. By adding window film installation to your roster of services, you not only provide more value to your clients but also ensure that your business remains resilient and adaptable to market shifts. For those in the home services industry, now is the perfect time to ride the wave of this rising trend and amplify your revenue potential.